words kill, words give life

It’s not how good you are, it’s how good you want to be.

Posted in books and stories by Kaitlin on July 2, 2009

I picked this book up at Anthropologie a few weeks ago and just now got around to reading it. As I’m taking a creative copywriting class this summer, it seems especially relevant. It’s written by the late Paul Arden, a leader in advertising design. This doesn’t mean the book’s just helpful for art design. It’s not how good you are, it’s how good you want to be. espouses a philsophy anyone can take advantage of.

5189NZY4TAL._SS500_Arden emphasizes the importance of being willing to fail. He said to see criticism instead of praise and to claim responsibility even when it means taking the blame. Being right means avoiding risks and that is no way to succeed.

At just over a hundred pages, the book is also worth looking at for its  elegant design by Roger Kennedy who was involved with the entire writing process.

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One Response

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  1. Kristan said, on July 9, 2009 at 8:50 am

    “He said to see criticism instead of praise and to claim responsibility even when it means taking the blame.”

    Sounds like my boyfriend’s philosophy… I understand (and agree with) the sentiment, but I admit, I need a little praise every now and then to fuel me.


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